adidas originals interactive

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We constructed an interactive display for the summer ’13 adidas originals product launch. It consisted of a touchscreen panel which would allow you to ‘paint’ a projection mapped 3D construction with animations. Each new animation would also introduce a musical loop, which when fully coloured would produce a bespoke song based on your choices. You could then sit in the throne, hit a button, and your picture would be taken and emailed straight to your smartphone. It was very complicated to build and made our brains hurt a lot. But it was well worth it…

  • Client: adidas
  • Filed under: Branded, Music, web/Interactive